The JTBC rom-com drama "King the Land" has been making waves both in South Korea and internationally, garnering widespread popularity and breaking records across various multimedia platforms.
According to a recent news report, "King the Land" has already accumulated an impressive 17.5 million viewing hours since its premiere on June 17. Additionally, the series has secured the second spot as the most-watched non-English drama to enter Netflix's Global Top 10 list.
The drama, starring YoonA and Lee Junho, has also achieved Top 10 rankings in 36 countries, including South Korea, Japan, Hong Kong, Australia, New Zealand, Portugal, and Greece. These new milestones are the latest in a series of achievements for "King the Land," which has been steadily climbing up various charts and setting records with just four episodes aired.
The drama's viewership ratings have continued to soar with each episode. It started with a promising rating of 5.1 percent and increased to 7.5 percent on its second episode. The third episode reached a high of 9.1 percent, generating positive word-of-mouth among viewers. The fourth episode achieved a rating of 9.6 percent, bringing the drama close to hitting a double-digit rating of 10 percent. The upward trend is expected to continue in the upcoming episodes.
Apart from the drama's success, lead actors Lee Junho and YoonA have been dominating the media and various online rankings. The onscreen couple has claimed the top spots in the TV K-Drama Popularity Rankings. In a report by Fundex, the official platform service of Good Data Corporation specializing in analyzing K-content competitiveness, Lee Junho topped the list with a popularity score of 5,481 points. YoonA followed closely behind, solidifying their status as a beloved duo.
Lee Junho and YoonA have also been consistently trending on different social media platforms, further cementing their popularity and the widespread acclaim for "King the Land."
With its compelling storyline and the outstanding performances of its cast, "King the Land" has captivated audiences worldwide, firmly establishing itself as a must-watch drama.
King the Land (2023) - info
- Release date: June 17, 2023
- Genre: Drama
- Director: Im Hyun-wook
- Writer: Choi Rom
- Stars: Im Yoon-ah, Jun-Ho Lee, Won-Hee Go